Social media is conversations that happen online supported by tools such as Facebook, Twitter, Instagram, Pinterest and many others. It is an online community which anyone can be a part of, including you and your business.
Why is Social Media important for my Business?
- It’s free advertising! Increasing company exposure, traffic to your website and customers.
- 70% of consumers trust brand recommendations from friends and only 10% trust advertising. Meaning, if a customer raves about how fabulous your products are on Facebook their friends are 70% more likely to trust what they have said about your product and check your website out. Encouraging clients and customers to endorse you on social networks is great PR and builds trust around your business.
- Google uses social media signals (how many likes your company page has, how many shares your content receives etc.) to help rank your website. The more people liking and sharing your content the more authority your website has with search engines. People are endorsing your company by showing they like what you have to say and the services you offer.
- Social media gives your business a personality, allowing your customers to get to know you, engage with you, and come back to you time and time again.
Social media is the new word-of-mouth reaching a wider audience. That means attracting more customers and more revenue! It also allows you to build a relationship with your customers, increase loyalty, repeat business and become a business they trust.